The Planning Shop has taken some basic information for starter businesses and put it into a handy, brief chart featuring seven strategies you might think about using to attract your earliest customers. They are
2) Teaser rates or leader rates: This is the practice of offering something at a price that is so low the business is losing money on it. However, it’s a way to get customers in the door.
3) Offer freebies: This is a no brainer, but offering something for free for a very limited time has been shown to lure customers in, and to lead them to buying.
4) Offer samples. If you can give samples of your product or service, a new customer will feel more comfortable buying from you down the road.
5) Daily deal. There are plenty of “daily deal” sites today where you can list a deeply discounted product or service for one day and see how many customers take advantage of it.
6) “Beta” testing: Ask your customers to participate in the development of a new product or service. People love to give input and, when they have done so, often turn into paying customers.
7) Get good reviews: Collect testimonials and positive reviews from people who are influential in your industry. Publish these on your website or social media networks, and use them in press releases and paid advertisements.