If your company has a Facebook Business Page, you should certainly be using Facebook’s paid advertising options to promote the page or certain special posts you’ve made to it. Facebook paid ads can be highly targeted, meaning you’ll reach the Facebook users you most want to reach, and these ads can be relatively inexpensive compared to other forms of paid advertising. In fact, you set yourself a budget which can be as little or large as you like, and use the ads until your budget runs out. (Click here to read all about how Facebook paid ads work.)
Did you know that you can also create ads that are specifically designed to reach Facebook users who have recently visited your website? This is an excellent way to capture people who’ve already shown interest in your business—they’ve clicked onto your website for one reason or another—but who have yet to discover your Facebook page in order to “LIKE” it. Let’s say your website features a section in which you are selling several products. That page has a specific website address (a URL) that you can program into Facebook and then, by adding a bit of code back at that selling page, customize an ad that promotes those for-sale items, or some other aspect of your business. The idea would be to find those recent visitors to your website and, while your website is fresh in their minds, remind those visitors of what you do or how your company or products can help them. Don't worry. The Facebook ad creator section will walk you through the process.