In the March 2015 issue of Business Monadnock, Greg Elizondo offers some signs that your site may not be doing its job.
1. Your website isn’t targeting your best customers.
Your market may have changed since you began your website, or you may have gained better insight into your top customers. Make sure those are the ones your website is addressed to.
2. Competition from competitors.
Look at the websites of your competitors. Is your site doing a better job than theirs is? It should--these days, a majority of people do online research before making major purchases.
3. Your site isn’t being found on Google.
Imagine you’re a customer searching for your product or service. Imagine what they’d search for and see if your website comes up. If not, it’s time to do some search engine optimization. Click here for a great introduction to search engine optimization.
4. Your website is underperforming.
Features like an attention-grabbing headline, calls to action, and testimonials can all help your website do its job better.
5. Not mobile optimized.
More and more people are using their mobile devices exclusively, and if your site isn’t mobile-optimized, you’re missing out on a large percentage of possible traffic.(See our e-course on Mobile Marketing here.)
Here's another take on whether or not you need a new website.