Any business website can benefit from a refresh or at least a review to see what might need changing. This article from SLIM Enterprises offers some tips on what to look for:
- Check your backgrounds. Complicated backgrounds with patterns, etc. can make your text hard to read. Simplify!
- Make sure your navigation bar is locked down, meaning it moves with the page when the visitor scrolls down. This can avoid reader frustration.
- Format links on your page with text rather than the html code that creates the link. Readers appreciate having a clue where the link will take them ahead of time.
- Outfit any forms you may have, such as order forms or email news sign-ups, with a CANCEL button. Readers appreciate having this option at every stage of their process.
- Test your site on all browsers, including mobile screens, to make sure it formats correctly. Your web designer should make sure to use "responsive" design techniques. A site that presents badly on a cell phone will be quickly abandoned by the user.
- Leave some breathing room in your design. You don’t have to fill every square inch with graphics or text.
- Content—whatever it is you are providing to the user of your website—is always more important than design. If you’re not offering valuable information, you’ll lose website visitors.