Most people have done an “ego search,” checking Google to see what their name turns up. But Googling your business name—or your professional name—is a good way to see what others are seeing when they search for you, according to Kala Linck at Duct Tape Marketing.
Think of the Google search as your online resume, the first thing people will see when they search for you or your company. Here are some tips to make sure they are seeing what you want them to.
1. Make sure your image is consistent.
Use a polished, professional photo wherever you go online to enhance your image. A variety of blurry, poorly composed images presents a less-than-professional image.
2. Make your logo consistent.
Again, using a consistent, uniform logo helps reinforce your company’s image.
3. Register with Google My Business
This free listing lets you provide your location, hours, contact info, etc. Make sure this information is consistent with what is on your website.
4. Be consistent across platforms.
Are you sensing a theme here? Make sure the things you post on your website, Facebook page, Twitter feed and blogs provide a consistent message about you and your business.
5. Publish or perish.
The more often you post to your social media outlets, the higher Google places you in searches. Make a plan to provide content to your various outlets regularly.
Read the complete article by Kala Linck here: